In leaked sneak peeks of Eric Schmidt’s new book, “The New Digital Age”, the Google Executive Chairman admits what we have been suspecting – content created by a verified identity will rise in search results. Social Media websites such as Google+ are an identity verification network. As this network grows, content associated with a verified identity will rise to the top of Google search rankings. As the Wall Street Journal quotes Schmidt:
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
This has vast implications in terms of how websites will score in 2013. Contact us to learn more about how you can enhance your online identity to stay ahead of the ever changing SEO curve.