Welcome eNet clients. I’m writing this newsletter because a number of factors are coalescing to increase the value of some of the SEO work we provide and I felt that it was my responsibility to inform my valued clients as to what those factors are.
The COVID-19 pandemic has reshaped the relationship between users and the online marketplace. In today’s online landscape, roughly 40% of all e-commerce traffic comes from organic online searches. And as search continues to grow, it becomes increasingly important for businesses of all industries to optimize their online presence to gain an edge against their competitors.
What’s Changed to Make SEO More Important?
Growing Number of Internet Users
Today, there are over 4.5 billion internet users. And that number is only getting larger. Optimizing your site for search in 2023 means reaching more users and getting a better return on your investment than ever before.
Better Competition
Your business isn’t the only one in your industry to take SEO seriously. As the number of internet users continues to grow, so too does the number of businesses vying to appear in their search results. Pages that appear prominently on the first page of Google receive the vast majority of user attention and, due to the increasing level of SEO on business websites, it’s becoming increasingly difficult to rank in those spots. By focusing on increasing your visibility now, you can set yourself up for success in the future.
Google’s Search Algorithm
New changes to the Google Search Algorithm could give you the competitive edge you need to outperform larger companies with bigger budgets.
Google’s Search Algorithm
New changes to the Google Search Algorithm could give you the competitive edge you need to outperform larger companies with bigger budgets.
